Port71, A Blog by Rockport

For Women, By Women

In celebration of International Women’s Day, we caught up with Stefanie Brunnthaler - VP of Women’s Product here at Rockport - on leading a team of 100% women and her favorite styles coming out for spring.

What does an average day at Rockport look like for you?  

I am an early riser and start my day at the office around 7:30 am, going through emails and connecting on urgent questions with our engineering team. Much of the day is filled with meetings with the senior team, sourcing, marketing, sales and internally with my team, and then working on projects in between. I’m often traveling to Asia, where we work with our development offices, or domestically to support our sales team for account meetings and shows. Days at Rockport fly by super-fast, and luckily I love what I do so that energizes me as I work through busy days.

What does a day-in-the-life look like for the Rockport Women’s Product team?  

A similar schedule goes for my team. A lot of what we work on is an absolute team effort. Everything from concepting and sketch reviews to pattern fittings and material/color decisions - we do it all together as we value each member’s opinion and expertise.

 

What do you love about working with this team of women? 

I am so excited to lead a team of strong women whose passion is to create shoes that are both beautiful and comfortable. There is a lot of support and respect in how we work together, and that feeling gets translated into the product we build. We hope to empower other women too, because lifting each other up is the best way to move through life.

What is your secret to success? 

Find your passion and a career path you enjoy and work as if you’re running your own business. Find your focus. Be resilient and embrace change. Take on opportunities even if you don’t feel completely ready. Surround yourself with a great and strong team. Be yourself.

What is your favorite classic Rockport shoe?  

My absolute favorite shoe these past few seasons has been the Total Motion Pointed Toe 75mm Pump. I have it in about 15 different colors in my closet- from the classic black and neutral beige patents all the way to fun prints. A very new favorite in my closet is the Arabella Pump! I love the combination of the architectural, set-back heel and its feminine, almond toe – making it the perfect dress casual heel choice. 3 inches are also the perfect pitch for high heels in my opinion.

Pictured: Women's Total Motion Pointed Toe Pump ($100)

What is your favorite new style for spring?  

Two of my favorite new spring styles are the Total Motion Zuly collection and a newly introduced mid-heel called Total Motion Gracie! They are perfect for transition and make me feel super excited about a beautiful spring that will come hopefully very soon!

Pictured: Women's Total Motion Zuly Studded Slingback ($110)

What is next for Rockport Women’s? We’d love to hear what’s in the pipeline!  

We have an amazing Fall 2020 collection in the works that is just getting finalized. In Total Motion, where we feature stylish and comfortable flats and heels at various heights, we will introduce contemporary square toe shapes and beautiful novelty materials like croco leather embosses and tortoise details. In our casual category, we are launching very compelling waterproof packages and a new PulseTech technology which I am very excited about!

 

 

     Check out more of our Spring 2020 new arrivals here.

 

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