Product design is the fine art of analysis married with the ability to gaze into the crystal ball. With this information, we make predictions as to what you, our savvy and style-conscious customer, will want to wear on your body months, and even years, from now. You see, while few will know what toothpaste you use, everyone in close view will know what shoes you choose to wear. And consciously or subconsciously, your shoes make a statement about who you are and what you value. So to that end, let’s have a conversation about not what you like, but what you do, where you go during the week and what your life demands of you. Why? Because it is our job to bring you options that serve as solutions to your known and sometimes unknown needs. And the more we know about you, the better choices we can offer you.
A sneak peek at our new “Jaxson” Collection for Spring 2017Take the new Jaxson program we are working on for Spring 2017. We see our consumers, many of whom have grown up in sneakers, looking for lightweight mobility, the inherent perceived comfort that athletic shoes offer, and a design attitude you get from sports, but in a package they can actually wear to work, and even out for drinks afterwards. Shoes that elevate their style, and behind the scenes, offer that all-day comfort we secretly hope for in shoes. The “Jaxson” is a grownup solution to these desires (I know, I know, it sucks to grow up but we might as well have some fun doing it, right?). Let us know what you think, what you might do in these shoes and the toughest part of your day. And just maybe we’ll be able to offer you a couple of choices to make life a little bit easier! Thanks for listening. Best wishes…Dave